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Home : Tax Ezine : emailMARKETER

emailMARKETER
Put your email marketing on auto pilot
What is emailMARKETER?
Email really is the marketing person's dream - instant marketing at the push of a button with zero cost. Email marketing doesn't work overnight but by adding value every time you make contact and building trust, it can produce outstanding results.
emailMARKETER is our powerful "All-In-One" solution for email marketing. It includes everything that you need to run your email marketing campaigns - email creator and editor, a list builder, subscription forms, autoresponders, tracking, reports and more!
emailMARKETER is our easy to use web based email marketing system that lets you create, send and track an unlimited number of HTML and text email messages and autoresponders to your email lists of clients, prospects and contacts. HTML emails are those that allow you to insert images, your own banner, etc.
You can send any type of email communication. Newsletters, tax reminders, special offers, follow-up emails, client notices, customer service announcements, invitations -- anything!
Plus 12 Editable Autoresponder Emails...
With emailMARKETER you also receive twelve pre-written autoresponder emails that are sent automatically at whatever time intervals you want to your prospects when they join your list. These are emails that are suitable to send to accountancy prospects. They can be personalised with your prospects name, put on automatic pilot and will...
- Demonstrate how pro-active you are;
- Keep your name in front of your prospects for when the time is right;
- Put you firmly in position No.2 so that when the prospect considers changing accountants, you will be the first on their mind.
All of the emails are fully editable for you to change however you wish.
View an example of one of the autoresponders
Why Use emailMARKETER?
- To send taxEZINE. If you subscribe to our taxEZINE product, or order a full bespoke website, we include emailMARKETER for free as it is so useful for sending the newsletter.
- Create Great Looking HTML emails. Use our integrated WYSIWYG (What You See Is What You Get) editor to add images to create great looking emails.
- Send to Large Lists. Outlook and similar programmes don't have the marketing features of emailMARKETER and aren't suitable for lists of much more than 100 in size. emailMARKETER can work with huge lists and all emails will appear as if they came directly from you.
- Advanced Tracking and Reporting. emailMARKETER automatically tracks and reports how many subscribers open your emails, which links they click on, etc. Then, from the emailMARKETER control panel you have complete access to this tracking data in easy-to-view reports. Use this information to constantly improve your campaigns.
- Personalise Your Emails. Studies have shown that people respond better to emails that actually address them via their first name. emailMARKETER allows you to capture your subscribers first name, last name, age, salary -- even their shoe size -- when they signup to your mailing list. You can then use these fields in your email to deliver personalised content.
- Advanced Autoresponder Features. These allow you to schedule a series of emails to go to your subscribers. Research has shown that people need to be "exposed" to your services at least seven times before they will purchase and Autoresponders put this process on automatic.
- Easy to Use. Developed with the end user in mind, emailMARKETER is simple to use and you can get started building your mailing list or sending emails in minutes.
How it Works and Features of emailMARKETER
In a nutshell, it's a three stage process...
- Add Email Addresses. Either import your existing client and prospect details, enter them individually or use emailMARKETER to automatically create a subscription form for your web site. You can set up an unlimited number of email lists.
- Write Your Email. Create your HTML or text newsletters using the integrated WYSIWYG HTML editor and create rich text, links, lists, etc directly through your web browser. If you can use Word, you can do this! emailMARKETER will make sure that your subscribers' email software automatically shows the format that is best suited for their PC -- automatically!
- Schedule Your Email to Send. Newsletters can be sent and scheduled automatically.
But emailMARKETER can do a lot more as well...
Unlimited Autoresponders. Why not use emailMARKETER to send a series of follow-up email text/HTML autoresponders. If you haven't heard about "autoresponder emails", they allow you to automatically send as many follow up emails to your web site visitors as you like. Once they sign up to your mailing list, you can use emailMARKETER to schedule a series of 3, 4, 5 or even 20 or more follow up emails to be sent to each subscriber at separate intervals over a period of time.
For example, if someone subscribed to your mailing list today, you can schedule a series of 3 autoresponder emails to be sent to them automatically by emailMARKETER. You might schedule the first one to go out 24 hours after they have subscribed with more information about your products/services.
The second might go out 48 hours after, with a free eBook or more content, and you might send the third one 72 hours after. The possibilities are endless.
Some potential uses of autoresponders include...
- For potential clients after they signup for your newsletter? You could send them more information about your services, client case studies or even a "subscriber-only" discount, all at set scheduled intervals.
- Provide short courses such as tips for using Sage.
- A schedule of emails for all new clients, telling them all about additional services you provide. If you don't tell, you won't sell!
Your imagination and creativity really are the only limits! It's like having a 24 hour, 7 day a week marketing team.
It's a no-brainer that autoresponder emails can help gain new clients, and the best thing is that once you've setup the autoresponder, you don't need to do anything else -- emailMARKETER takes care of everything and will send the autoresponder emails at any time of the day, 7 days a week.
- Guaranteed "Clean" Subscriber Lists. emailMARKETER automatically sends out confirmation emails to adhere to double-opt in standards, keeping your subscriber list free of errors and bad email addresses.
- Powerful Targeted Sending. Use emailMARKERTER's built-in targeting to send emails only to subscribers who match certain criteria - for example, only to females over the age of 60 from London.
- 1-Click Bounce Handling. Eradicate erroneous subscriber emails using emailMARKETER's 1-click bounce handling system. Simply send your newsletter, tell emailMARKETER how you want to handle the bounced emails, and emailMARKETER takes care of the rest!
- Dynamic Unsubscribe Links. With one click you can easily insert a link to unsubscribe at the bottom of your emails. emailMARKETER automatically personalises the unsubscribe link for each subscriber that receives your email!
- Runs on Auto-Pilot. Let your visitors subscribe and unsubscribe from your lists automatically. Everything is processed in real-time, so you will never have to waste time manually adding or deleting subscribers from your mailing lists ever again.
- Upload and Send Attachments. Newsletters, templates and autoresponders all include full support for adding and sending attachments.
- Notification via Email. Be notified via email when someone joins or leaves a mailing list.
- Send via Your Mail Server. With emailMARKETER you can specify your own SMTP server when sending newsletters. At our standard price you can send up to 5000 emails per month through our server or if you wish to specify your own server this can be unlimited.
- Completely Web-based. No software to download or install on your PC. Everything runs directly from your web browser, meaning that you have 24/7 access to emailMARKETER from any computer with a browser and an Internet connection!
- Free Installation. We will do all the work in setting up your emailMARKETER account for you.
- Support. emailMarketer is easy to use but if you need support or help, we're only a phone call away.
- Help Manuals. We provide you with two help manuals: one full manual to learn the ins and outs of emailMARKETER, and one condensed to get you up an running in no time.
What you can't do with emailMARKETER...
NO SPAMMING! emailMARKETER is not available for any form of misuse or spamming. You must only send emails to anyone you already have a business relationship with (clients, associates, etc) or anyone who has legitimately signed up to receive emails from you. Under no circumstances can it be used to send to email addresses purchased from a list supplier. Any breach of these principles will result in the immediate termination of the account as it corrupts our email server clean reputation which ensures excellent email delivery rates.
Accountancy related use only - only emails that are related to your practice can be sent. It cannot be used for other business interests. If you wish to use it for other business interests, we can arrange this by changing the mail server through which the emails are sent to your own mail server.
View Demo
Click here to view a Demo of emailMARKETER
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The Price
emailMARKETER is FREE to all practices that order the taxEZINE only package, and there is NO set up fee and NO minimum contract period.
