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Bespoke Website Content

Everything you'll ever need in a fully resourced website

Here's a list of all the content that's included in a full bespoke website with over 300 pages of content plus much more with pdf download files.

All the links take you off to the relevant page on the bespoke demo website.

Each section or page will often lead you to a lot more content beyond it.

Home Page

We recommend you have your own bespoke content for this page but you can use our standard text if you wish to.

Why Us

Brochure Section promoting your practice benefits to potential clients. This is the section you're likely to want to tailor most to meet your own practice needs. Standard pages available include...

About Us - a summary of who you are, what you're about, stand for and what you offer.
Meet the Team - details of experience, specialisms, qualifications, hobbies and photos - if you want - of partners and staff in the practice. You get a fully customizable partner and staff profile page with your own pictures to allow your prospective clients to get to know (and like) you online. There's direct email links and you can add direct phone numbers as well if you wish.
Our Promises - a page to sell the key benefits and reasons why a prospect should choose you over any other accountant. The promises provided are proven to generate leads if you wish to use them, or you can make your own.
What our Clients Say - if you have real ones we can out them on here or just use the amusing one's we provide - they'll probably get you talked about a lot more than real ones!
FREE Profit Guide - a page all about the Complete Guide to How to Make More Profit which is 300 pages of fantastic business development advice. We also provide you with this guide in word format so that you can put your own name on and personalise it if you wish. You have copyright free use of the guide within your own practice. The guide is best used as just available to clients. This acts as a fantastic incentive for them to sign up. Some practices promote it as being worth over £500 to the client! You can also give it to all of your existing clients for a real WOW factor. However, if you wish to sell it for a fee that's entirely your choice.
How To Choose An Accountant - This is a real Competition Buster. It shows prospects what to look out for when choosing an accountant that will be right for them. It's written from an independent perspective but is of course designed to lead them to come knocking on your door as you will of course fit the criteria.
Frequently Asked Questions - answers to questions that potential new clients ask to help make them feel comfortable in appointing you.
Links to Our Clients - a page on which you can add links to the websites of your clients. This will help them in search engine optimization as well as promoting them directly on your website. It will show you take a real interest in wanting to help your clients however you can.
Free Consultation - a page to stress the benefits of an initial free consultation and to request one online.
Fixed Fee Quote Form - an online form to allow you to collect all the information you need to be able to give a potential client a quote. You decide the fee level after receiving the information - it is not an automated fee calculator! If agreeable, this can then be confirmed in a meeting. This makes it easy for prospects to get a quote and more quotes means more clients.

You Are Section

This has separate pages to show you can specifically target different businesses...

A-Z of Services Section

Giving a detailed description of features and benefits of 38 different services that you offer.

All the services pages encourage the prospect to contact you for further help with a link to a reply form to ask you more questions about your service.

These individual service pages provide you with a proven successful sales formula. They stimulate interest, convince prospects of the value of your services, provide a call to action and have an easy response mechanism that allows you to follow-up while your prospects are hot.

Tax Centre

All the tax resources on the site grouped together in one convenient section...

Special Tax Reports that are updated annually as necessary with changing tax legislation can be downloaded. There are some generic unbranded ones automatically installed on the website but you are also provided with them in word format so if you wish to brand them with your own name, change any of the content, etc you can do so. They are excellent for use with other marketing activities as well, being offered as free giveaways in exchange for contact information. You can have copyright free use within your own practice. There are 4 tax reports...
- How To Pay Less Tax - The Complete Guide - This is a bit of serious tax reading for the owner manager business owner approaching 100 pages and 86 tax planning ideas. It shows all the main and one or two unusual tax planning ideas. It covers every type of tax and small business structure. Definitely written with a bit of attitude towards showing your pro-active approach to tax planning.
- How To Pay Less Tax - Mini Guide - This is a cut down version of the complete guide if the prospect really just wants a flavour of the tax planning opportunities available for the small business owner to help them decide if their accountant is doing everything they should be (23 pages).
- How To Pay Less Tax - Mini Guide For One Man Sole Traders - For sole traders without any employees with no intention of growing or using a Ltd Company, this guide will tell them everything they need to know (33 pages).
- How To Avoid & Deal With Tax Investigations - Clients need to make sure they don't get picked on by the Taxman in the first place. If they do, they need to know that their accountant knows how to do battle. This will help to convince them that they are safe in your hands (20 pages).
Tax Helpsheets - there are numerous helpsheets on all sorts of tax issues - anything from venture capital trusts to discretionary trust wills. They are specifically prepared to plant seeds that help your practice grow.

Every helpsheet is packed full of excellent tips. The helpsheets all close with how you can help and a response form so that your clients and prospective clients have the opportunity to ask you questions

These helpsheets are organized in the following categories...
The helpsheets provide all the basic details to be of real benefit but all encourage the reader to contact you for more help.
Tax rates and Allowances - all of the tax rates and allowances needed from income tax bands to social security benefits for the present and previous tax year, all fully integrated into your site.
Downloadable Tax Forms - links to all the tax and VAT forms that you and your clients are likely to need. Another reason for visitors to return to your site.
Tax Calendar - a month by month breakdown of all the key tax deadlines coming up each month. Send clients an email with a link to the calendar and then it's not quite so easy for them to say you didn't tell them!
Budget Summaries - the main budget and pre-budget are fully documented within 24 hours of the event. You also get an email newsletter to send to all your clients and prospects with budget news within 24 hours of the budget.
Tax-Busting Checklist - a checklist of the main tax saving opportunities covering all taxes for the owner manager to identify areas of possible savings and then come to you for advice and implementation.
Personal Tax Organiser - an organiser your clients can print out to organise all of their end of year tax information. This helps you to complete their self-assessment tax returns in a very organised and streamlined way.
Online Tax Calculators - various tax calculators that can be used online.
Useful Tax Links - links to other useful tax websites. Helps to make your site is a one stop tax shop for business owners.

Business Centre

All the non-tax business resources on the site grouped together in one convenient section...

Special Business Reports that are updated as necessary can be downloaded. There are some generic unbranded ones automatically installed on the website but you are also provided with them in word format so if you wish to brand them with your own name, change any of the content, etc you can do so. They are excellent for use with other marketing activities as well, being offered as free giveaways in exchange for contact information. You can have copyright free use within your own practice. There are 2 business reports...
- How To Make More Profit - Mini Guide For Small Businesses - Shows how to exponentially grow a thriving business by using proven lead generation tools, converting the leads and then re-selling. It also identifies cost saving strategies and lots more (56 pages).
- New Business Start Up Guide - Lots of people dream of starting their own business but most fail in doing so. This shows them how to succeed, which business structure to choose and all the red tape for employees, taxes, health & safety and insurance they need to know. Excellent for use with new startups you take on (79 pages).
Business Helpsheets - there are numerous helpsheets on all sorts of business issues. Again, they are specifically prepared to plant seeds that help your practice grow.

Every helpsheet is packed full of excellent tips. The helpsheets all close with how you can help and a response form so that your clients and prospective clients have the opportunity to ask you questions.

These helpsheets are organized in the following categories...
The helpsheets provide all the basic details to be of real benefit but all encourage the reader to contact you for more help.
Companies House Forms - links to all the Companies House forms that you and your clients are likely to need. Another reason for visitors to return to your site.
Online Business and Financial Calculators - these are excellent for "what if" scenarios that keep people coming back to your site. Everyone's favourite is the millionaire calculator - when they find this they won't be able to resist telling their friends about it.
Historical Market Data - get access to all the historical inflation figures, RPI, exchange rates, average earnings, FTSE 100 index and Bank of England Base rate. All are fully integrated into your site.
Company Searches & Credit Checks - your site can be used to access all sorts of free or paid for company and individual searches and credit checks.
Brilliant Business Books - details on 24 top recommended business books. There is also a link with each one to purchase direct from Blackwells bookshop.
Useful Office Software - a page pointing out the main accounts, payroll and other software packages for the small business.
Useful Links - conveniently categorised into a mixture of very useful business related sites likely to be of interest to business owners.

News

Today's News Headlines - these are live news feeds into your site from the likes of the BBC and financial times that are constantly updated for the latest news. The news pages are divided into main news, business news, world news, your money news, technology news, sports news, stock market data and currency data.
Tax Tips & News - to help keep your site fresh, all the latest tax and news relevant to owner managers is added to your site. There's also a main link on your home page. We write a selection of news articles every month for you and old news stories are also archived on your site.
Practice News - a page where you can add any of your own news about anything you want.

Vacancies

An area of the site where you can promote yourself to potential employees and if you wish to give more detail about specific positions at any time, you can do. This allows you to cut your advertising costs by having a smaller advert that points them to your web site for full details of the position. You can also cut out the waste of time candidates by giving more detail on what is required of the position. From here, they can email you their CV.

Client Area

This section includes...

Complete Profit Guide - in pdf format available for your clients to download.
A Client Survey
Client Link Request - for your clients to request a link from you to their website.
Online Tax Return Information - to collect tax return information directly from clients.
Pay Your Fee Online - to help minimize bad debts, you can sign up with PayPal to allow clients to pay your fees directly online through PayPal or by credit card for anyone who doesn't have a PayPal account. There are no set-up or monthly fees with PayPal. View PayPal transaction fees.
Login to the clientFILESHARER - a secure area where you can store and share files securely online with clients and prospects.

Alliances

An opportunity for you to re-sell other products to your clients and earn an income from them, including...

Contact & Map

All the usual contact details, an online contact form and maps of your office.

Site Search Page

Allowing visitors to search the whole site or sections of the site. For example, when you're looking for a helpsheet on say "gift aid" but don't know where it is, the search function is really useful.

Legals Page

This gives you the peace of mind in knowing that you have a legally sound disclaimer page that protects you for all content on your site and links to third party websites. So you don't have to check every technical detail that goes on the site and lay awake worrying about it at night!

Privacy Page

The privacy policy reassures visitors how their contact details will be used. You can of course amend this if you wish.

Login Members Registration System

A complete login system for prospects to register to gain access to the more valuable parts of the site including all the Special Tax & Buiness Reports and Helpsheets. You gain all the users details when they register. The system is double opt in with the prospect sent an automated activation email to ensure you only receive real leads. The system also includes automated forgot password and change password functions.